Koovs.com:Co-founder and spokesperson of Koovs.com, Rajesh Kamra, talks to DNA about the benefits of going online
E-retail therapy at your fingertip:
How exactly is Koovs different from any other online shopping destination?
If you aspire for something, Koovs probably has it. Our aim is to bring the best range of products and services at affordable prices. The offers we flaunt are minted with a lot of generosity and hard work, to give you the best and where you can discover products that suit you.
Who is your ideal target audience?
We are an e-commerce portal aiming to aptly cater to all categories and becoming a one -stop -easy -on -pocket- shop. Also, it’s true that the soaring numbers in the e-commerce space are driven by younger people and these are expected to grow tenfold, being pushed by the Gen Z. The most ardent e-shoppers come from the 17- 35 age bracket. As they are the market drivers, they are the focus.
Do you think online shopping in India is going to see a bigger boom in the next two years?
With 100 million claimed internet users and the e-commerce market size of Rs46,520 crore, gone are the days when the Indian markets went after the touch-and-feel of physical products, opulent showrooms, salespersons with good etiquette and liquid transactions. Today, four out of five Internet users shop or do their pre-shopping research online, thus recording 13.5million customers of consumer products and outnumbering 8.5million customers of travel products. Customers today are hooked to online shopping and are not even fighting shy of deal sizes that cross Rs20,000 to Rs25,000 while earlier, they hardly went up till Rs2,000.Looking at the past year and the augmentations, online shopping in India will definitely see a bigger boom in the years ahead.
There are plenty of fly-by-night operators in an online business - how would you advise shoppers to choose?
Deal with trustable and familiar names; spot a customer care number where you can call to get problems/ queries sorted out, in case there are any; read the fine print at the time of ordering; check for expected delivery dates, shipping and handling fees, warranties, return policies, and other important information like reservation period, payment deadlines and stuff. Read the fine print; it’s the usual stuff, but essential. Not reading the fine print may get you into trouble. As soon as you receive your order, check it completely and if you find any defect communicate to your seller immediately for replacements or refunds.
Do you think international brands that are not easily available here might be able to use online shopping as a tool to get into the country in a stronger way?
Definitely, online shopping is about convenience and giving the buyer more options to choose from. While many international brands lack a showroom, franchise or a distribution house in India, online shopping portals have made them easily accessible and available across the globe.
Read more here
How exactly is Koovs different from any other online shopping destination?
If you aspire for something, Koovs probably has it. Our aim is to bring the best range of products and services at affordable prices. The offers we flaunt are minted with a lot of generosity and hard work, to give you the best and where you can discover products that suit you.
Who is your ideal target audience?
We are an e-commerce portal aiming to aptly cater to all categories and becoming a one -stop -easy -on -pocket- shop. Also, it’s true that the soaring numbers in the e-commerce space are driven by younger people and these are expected to grow tenfold, being pushed by the Gen Z. The most ardent e-shoppers come from the 17- 35 age bracket. As they are the market drivers, they are the focus.
Do you think online shopping in India is going to see a bigger boom in the next two years?
With 100 million claimed internet users and the e-commerce market size of Rs46,520 crore, gone are the days when the Indian markets went after the touch-and-feel of physical products, opulent showrooms, salespersons with good etiquette and liquid transactions. Today, four out of five Internet users shop or do their pre-shopping research online, thus recording 13.5million customers of consumer products and outnumbering 8.5million customers of travel products. Customers today are hooked to online shopping and are not even fighting shy of deal sizes that cross Rs20,000 to Rs25,000 while earlier, they hardly went up till Rs2,000.Looking at the past year and the augmentations, online shopping in India will definitely see a bigger boom in the years ahead.
There are plenty of fly-by-night operators in an online business - how would you advise shoppers to choose?
Deal with trustable and familiar names; spot a customer care number where you can call to get problems/ queries sorted out, in case there are any; read the fine print at the time of ordering; check for expected delivery dates, shipping and handling fees, warranties, return policies, and other important information like reservation period, payment deadlines and stuff. Read the fine print; it’s the usual stuff, but essential. Not reading the fine print may get you into trouble. As soon as you receive your order, check it completely and if you find any defect communicate to your seller immediately for replacements or refunds.
Do you think international brands that are not easily available here might be able to use online shopping as a tool to get into the country in a stronger way?
Definitely, online shopping is about convenience and giving the buyer more options to choose from. While many international brands lack a showroom, franchise or a distribution house in India, online shopping portals have made them easily accessible and available across the globe.
Read more here
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